We talk regularly about Generation Y, X, Z or whatever, and the obvious ethnic changes in the U.S. However, consider the increase in “individualism” and “me” philosophy these days. When recruiting for traditionally dirty or demanding or positions requiring long hours, you should consider this developing attitude.
The Talent Society By DAVID BROOKS
We’re living in the middle of an amazing era of individualism. A few generations ago, it was considered shameful for people to have children unless they were married. But as Jason DeParle and Sabrina Tavernise reported in The Times on Saturday, these days, more than half of the births to women under 30 occur outside of marriage.
In 1957, 57 percent of those surveyed said that they believed that adults who preferred to be single were “immoral” or “neurotic.” But today, as Eric Klinenberg reminds us in his book, “Going Solo,” more than 50 percent of adults are single. Twenty-eight percent of households nationwide consist of just one person. There are more single-person households than there are married-with-children households. In cities like Denver, Washington and Atlanta, more than 40 percent of the households are one-person dwellings. In Manhattan, roughly half the households are solos. READ more at the above link.